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The bicycle industry is very much alive and thriving. Take your foot off the pedal and it might just pass you by. But don’t worry, if we aren’t selling or working on bicycles, you can bet that we are reading and learning about the new exciting developments in the industry.

Being an independently owned store, we only stock what we think is best. Both for quality, and your wallet. There are many different cyclists out there and we strive to have something for the whole family. The weekend downhillers, the everyday commuter and of cause the little one. Just to name a few….

Masi has been synonymous with quality and innovation for more than 90 years. Faliero Masi was considered a genius and visionary and his dedication to the individual needs of each and every rider that entered his world, earned him the nickname of "The Tailor" and a reputation as one of the greatest custom bicycle builders of all time.

In 1973, Masi arrived in Carlsbad, California. Under the watchful eye of Faliero, a new era of steel racing bike production began. The iconic Masi Gran Criterium became the company's flagship model; a symbol of Masi’s ambition and unique style that makes it a highly collectible bicycle amongst enthusiasts and "Masiphiles" still today.

A strong commitment to innovation, tradition, and engineered ride quality have been in our DNA for decades and form the leading edge of our core values today. Simply put, It's all about the ride.

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